PRESENTATION: RE-Launch
Branded Entertainment for the Digital Age

In the digital age, how does "branding" impact storytelling? With major international brands weaving marketing messages into programming, how will that change entertainment? And our options for financing? We've all heard of product placement, but today, brands are changing the way stories are told, and the way media platforms make those stories available. Online entertainment, digital advertising, trailers, and more. Hear from key front-line experts on branding and identity, and discover the intersection of brands, creativity, and entertainment.

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